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About Us

Last Updated: July 22, 2026

Who We Are

Welcome to Prop Firm Directory. Founded in 2024, our platform was established with a clear purpose: to compile, audit, and display the absolute truth about retail prop trading evaluations. In an industry filled with marketing hype, we provide traders with a trusted database to explore clean data points without biased distortion.

Over the years, we have grown from a small tracker spreadsheet into a global comparison index, monitoring evaluation parameters, drawdowns, consistency regulations, and target goals for thousands of active traders globally.

Our Mission

Our mission is to empower retail traders by bringing complete transparency to the prop trading landscape. We believe every trader deserves to know the exact rules, limitations, broker spreads, and consistency parameters of a challenge before committing their time and capital.

Meet the Founder

AS

Alexander Sterling

Founder & Chief Analyst

Alexander spent a decade trading forex and commodities on Chicago and London trading desks before transitioning to retail prop consulting. He manages our platform ratings, database integrations, and parameter validation frameworks.

Contact Us

Have questions or noticed a metrics discrepancy? Get in touch with our team. We respond within 24 business hours.

Email Address support@propfirmdirectory.com General & corporate queries
Headquarters 100 Wall Street, 15th Floor, New York, NY 10005